# Raise the Bar

> The industry newsletter for lawyers at small and mid-size law firms, breaking down legal news into practical insight for marketing, growth and client interactions

This file provides information about Raise the Bar to help large language models understand and reference this publication's content.

## Posts
- [Community trust is a real growth strategy for law firms](https://www.raisethebarmedia.co/p/community-trust-is-a-real-growth-strategy-for-law-firms): Why cost-per-lead can't measure your best marketing move
- [The intake script that wins clients in 30 seconds](https://www.raisethebarmedia.co/p/the-intake-script-that-wins-clients-in-30-seconds): Plus: A major firm's partnership agreement just went public | Lawyers earning $200/hr to train AI
- [Legal writing trained you for briefs, not business](https://www.raisethebarmedia.co/p/legal-writing-trained-you-for-briefs-not-business): Raise the Bar's Emily Kelchen on writing with personality and getting found by Google's AI
- [There's a market for betting on SCOTUS cases](https://www.raisethebarmedia.co/p/there-s-a-market-for-betting-on-scotus-cases): Plus: Someone at your firm is underpaid | PR strategy meets litigation calendar
- [The phrase that should worry every non-tax lawyer](https://www.raisethebarmedia.co/p/the-phrase-that-should-worry-every-non-tax-lawyer): The tax questions every litigator should be asking before it's too late
- [ICYMI: Four reads on building a practice that works for you](https://www.raisethebarmedia.co/p/icymi-four-reads-on-building-a-practice-that-works-for-you): Four Q&As on intake, fees and the habits that make a stronger practice
- [Before you sign that office lease renewal...](https://www.raisethebarmedia.co/p/before-you-sign-that-office-lease-renewal): Plus: A judge's AI reality check | Maximizing your recent awards
- [The nonprofit attorney fighting to save Oregon's oldest forests](https://www.raisethebarmedia.co/p/the-nonprofit-attorney-fighting-to-save-oregon-s-oldest-forests): Cascadia Wildlands in-house council is protecting Oregon's old-growth forests one federal case at a time
- [Starting pay: over or under $200K?](https://www.raisethebarmedia.co/p/starting-pay-over-or-under-200k): Plus: The right way to use sporting event tickets for BD | What attorney salary data actually shows
- [For small town lawyers, reputation is the whole game](https://www.raisethebarmedia.co/p/for-small-town-lawyers-reputation-is-the-whole-game): What practicing law in rural areas can teach any lawyer about trust and case selection
- [Your website layout is hiding you from AI search](https://www.raisethebarmedia.co/p/your-website-layout-is-hiding-you-from-ai-search): Plus: Onboarding lateral hires | Re-tooling your site for AI
- [Why the free consultation is breaking your funnel](https://www.raisethebarmedia.co/p/why-the-free-consultation-is-breaking-your-funnel): This low-cost alternative gave one firm a new way to reach clients without wasting time.
- [Why lawyers hit a wall that sleep doesn't solve](https://www.raisethebarmedia.co/p/why-lawyers-hit-a-wall-that-sleep-doesn-t-solve):  Plus: AI just unmasked a judge courts tried to hide | Is your website turning away clients?
- [This firm hired an investigator and it paid off](https://www.raisethebarmedia.co/p/this-firm-hired-an-investigator-and-it-paid-off): What a former JAG attorney learned about building a criminal defense firm
- [ICYMI: Cultivating a standout firm](https://www.raisethebarmedia.co/p/icymi-cultivating-a-standout-firm): Four reads on growth, identity and the moves that set good firms apart
- [Your firm is one habit change away from running better](https://www.raisethebarmedia.co/p/your-firm-is-one-habit-change-away-from-running-better): Plus: One time management fix for busy lawyers | You may not need legal-specific AI
- [Rural practice is a better training ground than big firms](https://www.raisethebarmedia.co/p/rural-practice-is-a-better-training-ground-than-big-firms): What rural prosecution teaches you that big-firm work never will
- [AI just changed what small firms can do with legal research](https://www.raisethebarmedia.co/p/ai-just-changed-what-small-firms-can-do-with-legal-research): Plus: Why your firm's website looks like everyone else's | How to switch software without chaos
- [The LinkedIn strategy that actually works for lawyers](https://www.raisethebarmedia.co/p/why-your-linkedin-posts-aren-t-working-and-what-to-do-instead): How lawyers can use LinkedIn to attract referrals, hires and opportunities without going viral
- [Your clients want to know how you use AI](https://www.raisethebarmedia.co/p/your-clients-want-to-know-how-you-use-ai): Plus: A plain-English primer on litigation funding | Why your FAQ page is doing more work than you think
- [What building a true niche practice actually looks like ](https://www.raisethebarmedia.co/p/what-building-a-true-niche-practice-actually-looks-like): An IP attorney on serving creative clients, pursuing new credentials and preparing for the dupe economy
- [Strong firm management is the best lawyer wellness program](https://www.raisethebarmedia.co/p/strong-firm-management-is-the-best-lawyer-wellness-program): Plus: The well-being podcasts built for lawyers | Why a logo refresh could cost you your trademark
- [Giving back is this firm's growth strategy](https://www.raisethebarmedia.co/p/giving-back-is-this-firm-s-growth-strategy): This Tenn. firm turns teacher appreciation into web traffic, referrals and genuine goodwill
- [Good firms fail quietly](https://www.raisethebarmedia.co/p/good-firms-fail-quietly): Plus: The hiring mistake growing firms keep making | Why AI ignores your website and what it reads instead
- [Olympic training made him a better lawyer](https://www.raisethebarmedia.co/p/olympic-training-made-him-a-better-lawyer): The mindset shift that made this attorney better at both sports and law